Web traffic conversion is a very important if not the most
important element in measuring the effectiveness of an online strategy. A
high conversion rate means more people who look at your information
online end up buying from you. If your website has a very high
conversion rate then there is a good chance that any money you spend on
online advertising will produce more profit in return than the cost of
advertising. If you find yourself in such fortunate position, you can
literally keep spending more and more money on advertising and your
profit will keep rising.
Here's a few things you should keep in mind when designing your website to achieve a good conversion rate.
Appearance
Your website should have a clean appearance. It should appear in a way that online shoppers will feel comfortable to stay on your website and look around. You should avoid sharp contrasting colors that might put some people off and turn them away. Structure your website in a way that it will be easy for customers to find the information they need and the products they want to buy.
Sales Pitch
Once you have come up with a design template for your website that customers will feel comfortable with, you need to think about ways to induce them into buying. This could be anything from featuring your most popular products prominently on the home page to special limited time only discounts. The sales pitch should be displayed in places where people look at first. You want to grab their attention with your best offers.
Payment System
It is not enough to just have an attractive website if you can't close the deals. If you are an online retailer then you will want customers to make their payment online to complete their orders. There are two key things to consider here.
You want the payment system to be as simple as possible. If you require customers to fill out too many information, many of them will simply give up. People have extremely short attention span online. Not only will it save time, by keeping the information customers have to provide to a minimum, customers will not get paranoid about revealing too much personal information and give up.
You want the payment system to be designed in a way that inspires confidence. Badly designed pages could give customers the impression that you are not a reliable business and can't be trusted and they will just give up.
If your online conversion rate is low you can use the above as a guide to help you diagnose problems within your website.
Here's a few things you should keep in mind when designing your website to achieve a good conversion rate.
Appearance
Your website should have a clean appearance. It should appear in a way that online shoppers will feel comfortable to stay on your website and look around. You should avoid sharp contrasting colors that might put some people off and turn them away. Structure your website in a way that it will be easy for customers to find the information they need and the products they want to buy.
Sales Pitch
Once you have come up with a design template for your website that customers will feel comfortable with, you need to think about ways to induce them into buying. This could be anything from featuring your most popular products prominently on the home page to special limited time only discounts. The sales pitch should be displayed in places where people look at first. You want to grab their attention with your best offers.
Payment System
It is not enough to just have an attractive website if you can't close the deals. If you are an online retailer then you will want customers to make their payment online to complete their orders. There are two key things to consider here.
You want the payment system to be as simple as possible. If you require customers to fill out too many information, many of them will simply give up. People have extremely short attention span online. Not only will it save time, by keeping the information customers have to provide to a minimum, customers will not get paranoid about revealing too much personal information and give up.
You want the payment system to be designed in a way that inspires confidence. Badly designed pages could give customers the impression that you are not a reliable business and can't be trusted and they will just give up.
If your online conversion rate is low you can use the above as a guide to help you diagnose problems within your website.
Dawson is a member of Lacartes.com - where people can discover their favourite local businesses and share their reviews and comments.
This article can only be reproduced in its entirety when the link to lacartes.com is live at all times.
Article Source:
http://EzineArticles.com/?expert=Dawson_Gao
This article can only be reproduced in its entirety when the link to lacartes.com is live at all times.
0 comments:
Post a Comment